Finding a good diet supplement copywriter is not that easy. It doesn't matter whether it's about product texts, blog posts or mailings, as a provider you naturally want to put your product in the best possible light. However: the potential buyer should not be promised the moon. The Health Claims Regulation regulates exactly which health-related claims are permissible and which are not. This balancing act needs to be mastered skillfully.
In addition, many consumers are not informed at all or only very superficially about the topic of dietary supplements. Complicated facts must therefore be conveyed as simply and lay-friendly as possible. At the same time, the text has to be entertaining, not too dry, in the best case it has to encourage a purchase ... and so on.
Therefore, finding the right supplement copywriter is important. Here you can find out what you should pay attention to:
Why is a good nutritional supplement copywriter so important anyway? Can't you just quickly write something together yourself or use one of the countless programs to have a text generated?
The answer is simple: because a good text is important!
The success of a product stands or falls with a good text. The market for dietary supplements is highly competitive. If you offer food supplements, you want to win customers with your texts, ideally convert them into regular customers and thus increase your sales.
Strong competitors both online and offline (such as pharmacies, drugstores or supermarkets) make this a difficult task. High-quality texts help you to increase your visibility and assert yourself. It is all the more important to find exactly the right words.
A good text should...
And how do you find someone who will write you such a text?
Of course, the most important thing for a copywriter for nutritional supplements is that he writes good texts, as described above. Take a close look at the possible candidates. It is best to read some work samples as well and ask yourself critically: did I enjoy reading the text? Did he excite me or bored me? If you are not convinced yourself, a potential customer most likely will not be either. If in doubt, ask for reading samples if you can't find any.
echnical know-how is also relevant. The copywriter for dietary supplements should ideally have a background in medicine, biology or nutritional science or at least have many years of experience in writing texts in this field.
This is particularly important in the field of dietary supplements. Because the texts must comply with the so-called Health Claim Regulation:
Dietary supplements are not officially drugs, but food. Accordingly, they have no proven medical effect. Nevertheless, articles keep coming across in the vastness of the Internet that praise magnesium, omega-3 or various superfoods as miracle cures that supposedly can cure diseases in no time at all.
However, this is forbidden.
In order to protect consumers from such false information, the Health Claim Regulation regulates exactly which claims are permissible for which dietary supplement. These claims can be looked up online.
But that's not all. The implementation is indeed a bit tricky. On the one hand, as a copywriter, you don't want to reproduce the health claims one-to-one in their dry and mostly cumbersome formulation. On the other hand, great care must be taken when reformulating in order to remain within the legally permitted range.
An example:
This health claim applies to vitamin C: “Vitamin C contributes to the normal function of the immune system.”
Now guess which of the following two variations is allowed and which is not:
In fact, the first variant is not permissible! The second, on the other hand, does. So you see, it is not necessary to follow the Health Claims verbatim, but the creativity of dietary supplement copywriters is severely limited. You are usually on the safe side if you choose phrases such as: "can contribute", "support" or "help".
These health claims are binding, regardless of the form of text. There are different formats in which a copywriter can create content for you:
Texts for dietary supplements can be used for very different purposes. Perhaps you need classic product texts, but perhaps you would also like to breathe new life into your blog that has long been dusty with appealing posts. These are just two of the many possibilities:
Texts are required for online trading and catalogues, in which the products are briefly and concisely presented. All important information should be included without the text getting too sprawling. These texts are particularly important because they are the first thing a potential customer learns about the product. So you should present the products appropriately.
Classic direct marketing (print mailings, package inserts)
Classic direct marketing is also still of great relevance. Print mailings such as postcards or flyers arouse the interest of new and regular customers, maintain customer relationships and stand out from the flood of digital mail with their feel. But in order for them to lead to a sale, they must of course be provided with appropriate texts.
After a blog or magazine has been optimistically filled with content in the first few weeks, it often falls into oblivion. To keep your blog from gathering dust, you can commission new articles from nutritional supplement copywriters. SEO is a big issue here. When people google a keyword and come across your post, it increases your visibility and drives more traffic.
Editorial texts are also suitable for newsletters or e-books.
Press releases require precisely written texts that attract the attention of journalists and are therefore ideally published as often as possible. Advertorials are also a great way to bring your content closer to potential customers. To do this, however, the texts must be written in an exciting way and offer the readers real added value.
You can't get past them these days: social media. Instagram, TikTok, YouTube and Co. have become an integral part of everyday life. Even if these platforms are mainly about images and videos, they still cannot do without text. Be it the target group-oriented posting texts or scripts for a scientifically based YouTube video - copywriters for dietary supplements can also provide you with assistance here.
It is to be expected that there will be a "glut" of novices in the text area, who will offer texts and work with ChatGPT. Working with an AI is already an indispensable tool for copywriters. But the texts have to be worked out and revised by an experienced and creative copywriter so that they get their own individual character. Because the AI texts are often wooden, textbook-like and bloodless.
Compare these two examples:
Which text would you rather continue reading? Which first sentence ("Hook") immediately caught your interest? The first introduction is written by ChatGPT, the second by a human copywriter. What is also striking, aside from the different dynamics and vibrancy, is that ChatGPT immediately touts astaxanthin with various health benefits for the cardiovascular system and the eyes. According to the Health Claim Regulation, however, no health claims are permitted for astaxanthin. If you were to publish such a text from ChatGPT without checking it, you would even be liable to prosecution in case of doubt.
A fact check and of course the check for health claims are therefore absolutely necessary - it is explicitly pointed out on the ChatGPT website that the texts may be incorrect, give harmful instructions or contain one-sided opinions.
Everything that is mentioned above in terms of criteria also applies when working with ChatGPT. The AI only does the basic work for the copywriter, freeing up creative resources for truly brilliant work.
Texts for dietary supplements have to meet many requirements - they should not only be well written, but also technically sound and at the same time layman-friendly. They should be creative and entertaining, but they must also adhere to the health claims.
To pull off this balancing act, you need a good nutritional supplement copywriter who has writing skills and experience on the topic. Then it is absolutely possible to write beautiful and exciting texts for food supplements.
